Art + Design Studio 🇨🇦

Munchkin rebrand illustration project

Hand drawn type, illustration, mural, timelapse, Typography

A massive illustration project for the amazing creative team at Munchkin to help create a fun and loving Munchkin kid universe for their tradeshow in Cologne, Germany. We worked closely with the team at Lndmrk that helped produce and project manage from their Montreal HQ.

AWARDS + RECOGNITION

2020 WINNER | APPLIED ARTS ILLUSTRATION AWARD

34TH Annual Exhibit Design Awards (EDGE AWARD) | EXHIBITOR MAGAZINE.

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Munchkin trade show booth wall in Cologne Germany.

Munchkin trade show booth wall in Cologne Germany.

One of many walls we illustrated for the Munchkin tradeshow booth.

The visual brand manifesto.

The visual brand manifesto.

We made Munchkin’s brand manifesto fun by making it visual. Each element in this illustration is on it’s own layer making it easy to adapt to many different sizes when required.

Wide shot of the trade booth.

Wide shot of the trade booth.

We love how the illustrations all lead to the Munchkin logo. The colours help tie everything together in a nice cohesive way.

Lounge area with a patterned backdrop of our hand drawn type.

Lounge area with a patterned backdrop of our hand drawn type.

This lounge area invites attendees to relax and chill with a backdrop that we created under the creative direction of Diana Barnes, the chief creative officer. The backdrop pattern was created with the word ‘Love’ written in various languages (Portuguese, German, Italian, Spanish, Chinese and more). To the right side is a montage of screens that play the timelapse video of our concept sketching video.

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Time-lapse video of the concept sketching process.

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Hand drawn type mural

Hand drawn type mural

More fun illustration work using hand-drawn type to make words more fun to read.

Concept drawing

Concept drawing

One of many versions we sketched up for ideation and client approvals prior to final illustration production.

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